A flexible & fun
brand experience
The brief was to re-design the brand for Malmö Design Network. MDN is focused on local design, community-driven work and wanted a friendly but bold personality.
The use of thick lines, bold colors & Malmö cityscapes creates a playful scene that invite others to play with the shapes and make it their own. I ended up creating 2 sub-logos as examples for them to grow their events with a synchronous brand.
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The logo is Malmö as a stamp.
The idea is that people that join the network can collect the different stamps as they join and form part of the different events.
